Our Story

fypgear is a family-owned and operated business. We are in Colorado and Auntie is in Berkeley. It started because we wanted to give our teenage daughters a chance to learn about business and do something they love - design & fashion. All of us — including our mom, aunts, uncles and friends — work together to design super hot tees, leggings, hoodies and accessories for fypgear.com. 

We also collaborate with designers and customers. You tell us what you want and we'll make it. It's important that you express yourself through apparel and we'll work with you to create custom-designs you love! 

Tag us @fypgear wearing your gear and we'll feature a story about you.